Reports & Dashboards Portfolio
Collection of interactive dashboards and automated reports built with Power BI, Looker, and Python. Showcasing data visualization best practices and business intelligence solutions across different industries.
Dashboard Portfolio
Sales Performance Dashboard
Power BIExecutive DashboardComprehensive sales analytics dashboard providing executive-level insights into product performance, customer behavior, and geographic sales distribution. Features interactive filtering, budget vs actual analysis, and top performer identification.
Key Features
- Product category performance analysis (Bikes dominating at 93.93%)
- Top 10 customers and products identification
- Budget vs sales trend analysis over time
- Geographic sales distribution across Australia
- Interactive year and month filtering
- Real-time sales metrics and KPIs
Business Impact
- Identified bikes as primary revenue driver requiring focused strategy
- Revealed top customer concentration for account management priorities
- Enabled budget variance analysis for financial planning
- Geographic insights for territory management and expansion planning
Digital Marketing Analytics Dashboard
Google Analytics 4Marketing AnalyticsGoogle Analytics 4 overview dashboard tracking user behavior, conversion performance, and channel effectiveness. Provides comprehensive insights into digital marketing ROI and user journey optimization opportunities.
Key Features
- User acquisition and retention metrics (89K total users, 85K new)
- Conversion tracking with 1% purchase conversion rate
- Multi-channel attribution analysis
- Device performance breakdown (mobile vs desktop)
- Geographic conversion analysis by country
- Time-series trend analysis for optimization
Business Impact
- Direct and organic search identified as top performing channels
- Mobile optimization opportunities with 39% mobile traffic
- International market insights with US and India as key markets
- Conversion rate benchmarking for performance improvement
Technologies Used
Project Links
This project showcases SQL analysis skills and business intelligence capabilities.